WE TRANSFORM YOUR EXISTING LIGHT INFRASTRUCTURE INTO A HIGHLY EFFICIENT NETWORK OF SMART LEDS TO DRIVE INNOVATION AND HELP BUILD A SMARTER WORLD
Hugh Martin created the vision for Sensity Systems and the Light Sensory Network and is responsible for steering the company’s strategic course. His 35-year track record as an entrepreneurial leader of cutting-edge technology companies, new ventures, and high-growth businesses includes serving at the helm of numerous highly successful organizations. In 2011, he was named CEO for Fortune magazine’s ‘Executive Dream Team: The startup edition,’ acknowledged for his ‘management chops’ and for successfully taking public two companies, in two different industries.
Prior to Sensity, Hugh was chairman and CEO of Pacific Biosciences, a leading company in third-generation DNA sequencing. He founded Pacific Biosciences in 2004 with a team from Cornell University and piloted the company through its IPO in 2010 and commercialization in 2011. Before that, he was chairman, president, and CEO of ONI Systems, a high-speed optical telecommunications systems company he founded in 1998 and took public in 2000. Named the Fastest Growing Company in Silicon Valley in 2001, ONI was sold to Ciena in 2002; Hugh then served as a consultant to Ciena.
During his career, Hugh also was president and director of 3DO, an interactive gaming company; served as a CEO-in-residence at the venture capital firm of Kleiner Perkins Caufield & Byers; and ran desktop engineering for Apple Computer. Earlier, he founded Ridge Computers, designer of the world’s first commercial reduced instruction set computing (RISC) minicomputer. He earned a BS in electrical engineering from Rutgers, the State University of New Jersey-New Brunswick.
Rusty Cumpston is a successful executive leader who helped co-found Sensity Systems (formerly called Xeralux) in 2010. He excels in designing, manufacturing, and selling complex, high-reliability systems to extremely demanding customers, such as telco carriers, Fortune 500 enterprises, and the U.S. military.
Before launching Sensity, Rusty was an entrepreneur-in-residence at Mohr Davidow Ventures (MDV), investigating business opportunities in the areas of clean tech and information technology. Earlier, he was interim CEO and vice president of engineering at XenSource (acquired by Citrix); CEO of CloudShield Technologies (acquired by SAIC); COO at ONI Systems (IPO in 2001, acquired by Ciena in 2002); and vice president of engineering at Infinera (IPO in 2007).
Rusty has been responsible for the design and commercialization of products including dense wave-division multiplexing (DWDM) metro optical networking equipment server virtualization software, and high-speed, low-latency deep packet inspection equipment. Rusty is a graduate of the University of North Carolina at Chapel Hill with a BS in mathematical science.
Rao Arimilli sets the technical strategy for Sensity Systems, the company (formerly known as Xeralux) he helped to co-found in 2010. In this role, he applies more than 24 years of experience building world-class engineering, product management, and marketing teams at both startups and public companies.
Previously, Rao held numerous executive positions in the technology industry, including CEO of Object-Mart Inc., an Internet/intranet distributed object-oriented management applications provider for the telecom industry; chairman at Parama Networks, pioneer of system-on-a-chip technology for optical transport; CEO of Softrock Systems, a platform for rapid prototyping; vice president of product management at ONI Systems; and various technical and management positions at AT&T Bell Labs.
Rao’s broad technical background encompasses telecommunications and data networking, network planning and management systems, and application development platforms. He has an MS in computer science from Texas A&M.
Pamela Adams, the leader of Sensity’s engineering team, is responsible for delivering the world’s first Light Sensory Network. By attracting and retaining world-class engineering talent, she will ensure that the company’s innovative products and applications achieve industry-leading quality, capabilities, and ease of use. Her previous 14 years in VP engineering roles span both publicly traded and startup companies; encompass multi-project and multi-site management experience; and cover a broad range of technologies, including telecommunications, local and wide-area network hardware and software, and end-user audio and video products.
Before Sensity, she was vice president of engineering at Polycom, Inc., leading design and delivery of all the company’s conferencing, desktop, Wi-Fi, and personal communications products; vice president of engineering at Aruba Wireless Networks, with engineering responsibilities for multiple hardware platforms and WLAN software applications; and senior vice president of engineering for Ciena Corp., a $2 billion network solutions company, where she led the execution of the company’s core product direction and technology strategy. She joined Ciena as part of its acquisition of ONI, where she was also vice president of engineering. Before ONI, she was vice president of engineering at Trillium Digital Systems, a startup networking software company acquired by Intel.
Pamela earned a BS in computer science, with minors in electrical engineering and zoology (pre-med curriculum), from North Carolina State University, where she graduated magna cum laude. She began her career with Nortel in its Research Triangle
Park (North Carolina) facility, culminating in her position as director of software development.
Larry Fallon is responsible for delivering Sensity’s products and solutions to customers, creating a space in the traditional lighting channel that will allow utilities, retailers, facility owners, and many others to take advantage of the company’s Light Sensory Network offerings. He brings to his role more than 25 years as a sales leader in all aspects of the lighting business, where he has proven himself adept at developing and implementing innovative sales and marketing strategies.
Larry joined Sensity from LED manufacturer ETi SSL (Elec Tech International Solid State Lighting), where as vice president of sales he helped grow the company from startup to $18 million in 12 months. Before that, he served as Northeast regional manager for Lighting Science Group, a global leader in LED lighting design and development; retail national accounts manager for Acuity Lighting Group, where he managed the retail lighting business for the Holophane division; and director of national accounts for Elliptipar, an architectural lighting manufacturer focused on precise engineering and advanced design. Earlier, he spent more than a decade at Osram/Sylvania Products Inc., the second-largest light and materials company in the world, in various sales management positions, most recently as national sales manager.
He began his career as a sales manager for Power Electrical Supply, where he championed new technologies and created marketing strategies to take advantage of energy-saving utilities programs. Larry earned a BA in business administration from Wittenberg University in Ohio.
Kenneth P. Gianella
Ken Gianella joined Sensity Systems in 2013 to lead the company’s financial and administration operations globally. Ken has over 15 years of finance controllership and operational experience at both public and private companies, in industries that include networking, metrology, manufacturing, service, and software applications.
Skilled at building effective start-up and international finance teams, Ken most recently served as senior director of finance at Silver Spring Networks. Before Silver Spring, he was a senior controller at KLA-Tencor, where his multiple leadership roles culminated in financial responsibility for the company’s Asian operations and manufacturing in Singapore. Earlier, he served at Allegheny Energy as general manager for a 900 MHz point-to-multipoint wireless broadband network, and as senior product manager at Adelphia Business Solutions (acquired by Level 3), launching a nationwide data and Internet network.
Ken has an MBA in finance from the University of Pittsburgh and a BSBA in marketing/finance from Duquesne University.
Ron Goodall is responsible for Sensity’s manufacturing, network deployment, and service operations, delivering the company’s full line of products and services. He
is a successful operations executive with an extensive background in high-volume manufacturing, global supply-chain management, wireless network deployment, and business development.
Most recently, he was the vice president of manufacturing for Silver Spring Networks (IPO in 2013), an award-winning global Smart Grid networking company, where he built its world-class manufacturing organization. Ron began his 30-year career at Hewlett-Packard and Sun Microsystems. From there, he embarked on multiple startup adventures, beginning with CellNet Data Systems (IPO in 1996), building and deploying high-reliability fixed wireless networking solutions for utility companies. He also served as co-founder and vice president of operations for SpeedInfo, a real-time traffic information data-services company; co-founder and vice president of development and manufacturing at Poa Sana, an optical touch-sensor company; and vice president of manufacturing at DIVA Systems, a video-on-demand technology and services company.
He received a BS in operations management/supply-chain management from Arizona State University.
Sean Harrington is head of business development for Sensity Systems, where he engages and develops corporate partnerships that enable the company to achieve its market potential, expand its product offerings, and realize its vision for Light Sensory Networks.
Sean spent the five years before joining Sensity in sales, marketing, and business development of high-growth clean tech companies in the San Francisco Bay Area. Most recently, he ran Opower’s sales and business development for the western United States and Canada, working directly with utilities, regulators, politicians, and other stakeholders. Before that, he did global development for Better Place, the global leader in electric vehicle services. He is also an experienced entrepreneur, having founded and built a successful company, Trek Travel, and worked in the Center for Entrepreneurial Studies at the Stanford Graduate School of Business.
Sean has a BS in geomatics engineering from the University of Calgary and an MBA from the Stanford University Graduate School of Business.
Hubert Riley is responsible for Sensity’s external affairs strategy and execution, connecting the company with top level federal, state and local and public-sector commercial representatives. Prior to joining Sensity, Hubert ran a successful consulting practice in Sacramento, California where he provided expert strategic advice and consultation to clients across the country in public affairs, public sector marketing and business development. He brings to Sensity a well-developed background in public affairs and government relations having led a number of successful national, state and local political campaigns.
Prior to starting his own consulting firm, Hubert was a founding partner with Capitol Advocacy, and still acts in an “Of Counsel” role with the firm. Before joining Capitol Advocacy, Hubert was a partner in Cartwright & Riley, a Washington, DC based public affairs firm that served a variety of clients at the state and federal level. Previously, Hubert served as deputy executive director of the Democratic Governors Association where he led their national fundraising and political efforts.
He has a degree in political science from the University of South Carolina and a Masters in Comparative Government from the London School of Economics and Political Science.