Sensity Systems Appoints Chief Privacy Officer

Establishes Advisory Board to Guide Security and Privacy Policies for Light Sensory Networks

SUNNYVALE, Calif.—March 10, 2015—Sensity Systems, the pioneer of Light Sensory Networks (LSNs), today announced the appointment of Scott Shipman as chief privacy officer. Shipman was previously associate general counsel and chief privacy officer at eBay. Under Shipman, Sensity’s global privacy program will work with governing bodies, businesses and experts worldwide to build regulatory practices around LSNs and Industrial Internet of Things (IIoT) implementations. The company has already formed a Privacy Advisory Board with privacy experts Richard Purcell and Peter Swire to help navigate the global use of LSNs. Together, Shipman and the privacy advisors will develop privacy processes and practices, including customer confidentiality and data security requirements, as well as training Sensity employees on privacy issues.

“As we transform billions of LED lights worldwide into connected devices to help cities better manage their complex infrastructure and provide real value to their citizens, privacy will be a crucial element, and we take seriously the responsibility to protect each person’s basic rights to privacy,” said Hugh Martin, chairman and CEO of Sensity Systems. “Instead of leading with technology and considering privacy as an afterthought, we will draw from the knowledge and expertise of the world-renowned privacy practitioners we now have as partners to build privacy in as a core component of our systems and help shape regulatory practices worldwide around Light Sensory Networks.

Since joining as Chief Privacy Officer, Shipman has begun to build a global privacy program, starting with the formation of Sensity’s Privacy Advisory Board and assembling the building blocks for Sensity’s privacy principles which will focus on privacy built-in, transparency, security, customer guidance and accountability.

“My experience and Sensity’s mission are a perfect match,” said Shipman. “Sensity is aware of the deepest complexities we face in the modern technology age, and the company’s establishment of a global privacy program speaks volumes about its commitment to finding practical, principled responses to these complexities. I believe that privacy is a tool for protecting an individual’s basic rights and civil liberties. This is an exciting time to be embarking on these practices, and I’m looking forward to what we can accomplish.”

Shipman reports directly to CEO Martin. Before joining Sensity, Shipman spent his entire legal career at eBay Inc. as an in-house attorney. After taking eBay public in 1998, Shipman helped build many of eBay’s legal functions. Most recently, he built and led the company’s privacy practice in his role as eBay’s CPO, where he managed and oversaw the privacy practices for eBay Marketplaces, PayPal and Skype. During this time, eBay received the “Most Trusted Brand For Privacy” designation from the Ponemon Institute.

Shipman frequently testifies to regulators and government officials on privacy, data protection and information security. Shipman earned his JD with an emphasis in high-tech law from Santa Clara University School of Law and a BA in environmental conservation from the University of Colorado at Boulder. Shipman also teaches Comparative Privacy Law at Santa Clara University, School of Law. Santa Clara is one of only a select few schools to offer a privacy certificate to law students.

Privacy Advisory Board Will Help Guide the Digital Future

Sensity has named two recognized privacy experts—Richard Purcell and Peter Swire—to initiate its Privacy Advisory Board.

“Continual assessment and refinement are key to Sensity’s global privacy program,” said Martin. “The laws change, the technology changes, needs change and people’s expectations change. At one level it’s about compliance to law, but at another level it’s about aligning our policies with the public’s expectations for the privacy of their data. This is why we have formed a Privacy Advisory Board: to incorporate privacy protection into the earliest stages of our business.”

Since the mid 1990s, Richard Purcell has been a recognized expert in information privacy and data protection. He served as Microsoft’s first Chief Privacy Officer, and then became CEO of Corporate Privacy Group, a consultancy dedicated to helping companies and organizations adopt privacy programs that support their strategic goals. He has chaired the TRUSTe board of directors, as well as the DHS Data Privacy and Integrity Advisory Committee.

Purcell also served as a director for the International Association of Privacy Professionals, was a founding member of the Conference Board’s Council of Chief Privacy Officers and served on the FTC Advisory Committee on Online Access and Security. He is a Certified Information Privacy Professional (CIPP) with expertise in information privacy and data protection both domestically and internationally. He developed Privacy by 3PT: A Management Model, and ACT: A Privacy Education Model.

Peter Swire is the Huang Professor of Law and Ethics at the Georgia Tech Scheller College of Business, and senior counsel with Alston & Bird LLP. This March, he was awarded the Privacy Leadership Award from the International Association of Privacy Professionals. In 2013, he served as one of five members of President Obama’s Review Group on Intelligence and Communications Technology. Prior to that, he was co-chair of the global Do Not Track process for the World Wide Web Consortium.

Swire was chief counselor for privacy in the Clinton administration, the only person to date to have U.S. government-wide responsibility for privacy policy. In that role, he was White House coordinator for the HIPAA Privacy Rule. He also served as special assistant to President Obama for economic policy. He is a senior fellow with the Future of Privacy Forum and a policy fellow with the Center for Democracy and Technology. Swire graduated from Princeton University, summa cum laude, and the Yale Law School.

“Good privacy and cyber-security practices are essential to the Internet of Things,” said Swire. “As Sensity builds sensors into urban lighting systems around the world, it is dedicated to creating best practices for the data that comes from those sensors. I am especially delighted to be working with Scott, whose experience as Chief Privacy Officer at eBay equips him for this leadership role for the Internet of Things.”

About Sensity Systems

Sensity Systems uses energy-efficient LED lighting as the foundation for a high-speed, sensor-based Light Sensory Network (LSN). The company enables light owners to capitalize on the LED conversion process by embedding networking technology within both retrofit and new LED luminaires. With Sensity’s open, privacy-by-design, multiservice NetSense platform, lighting owners are able to reduce energy costs and implement a variety of applications and services, including public safety, environmental and weather monitoring, parking management and location analytics. For more information, please visit